The Learn & Do series will teach you how to connect with new customers, engage with current customers, and grow sales using world-class marketing. This training will be held over two days, November 2 and November 7 from 3:00 PM - 5:00 PM. Bring your laptop! You'll have the tools and knowledge to ensure your website is attracting and generating the right leads. These tools include: WordPress Website - Making your Website your next best sales person and tracking marketing ROI with Google Analytics Google AdWords - Using Google AdWords to get in front of the right customer at the right time Facebook - Take your Facebook to the next level MailChimp Email Marketing - The value of drip email campaigns, how to utilize your list, connect with your current audience, and build your audience Why Learn & Do? We believe that local organizations deserve to understand how to implement world-class marketing. This will lead to more customers, stronger revenue, more employment, and stronger communities. Wordpress & Google Analytics You'll have the tools and knowledge to ensure your website is attracting and generating the right leads. You'll learn why your website is the backbone of your business marketing strategy You'll learn what makes a website compelling and how to get leads You'll learn how to analyze your Google Analytics to understand who is coming to your website and what they're looking at Google AdWords You'll start implementing practices to get your business to the top of Google. You'll learn how to have your website to show up only when qualified people search for your services You'll learn how to get your business in the right place at the right time in front of your best clients Facebook You'll start using Facebook to attract new customers. You'll learn how to create compelling Facebook ads that convert You'll learn how to get your message in front of people who are looking for you MailChimp Email Marketing You'll build a system for creating top-of-mind awareness with your audience. You'll learn how to see how many people open your emails You'll learn how to see how many people click on your emails You'll learn how to engage with the people who are engaged with your email