Marketing in a Digital World Format: 2.5 hours of training + 2.5 hours of work sessions Session Overview The world of marketing has changed more in the last 10 years than in the last 100 combined. With the rapid shift to digital, marketing has moved from product focused to customer focused to data focused. Making sense of marketing data requires a structured approach that focuses on performance. By using case studies and industry examples, we'll showcase how you can effectively track, analyze and optimize so that even the smallest change to media strategy, creative, or digital user experience can generate significantly better results. What You'll Learn: How to shift demographic targeting to get more for less How to use A/B testing to shape messaging and boost results How to use data to make informed UX changes to increase email signups What's Included? The price for the training session includes rental of a boardroom here at Jan Kelley, which can comfortably accommodate up to 20 participants per session. We'll also provide food and beverages throughout the day, for your team, so energy levels stay high. Cost: $5,000 Designed for up to 20 participants Breakfast Lunch Beverages Facility Rental Meet your Facilitator Jim Letwin, CEO Not only did Jim play a vital role in forming our agency; his brilliant mind and caring spirit shape every aspect of how we operate. He's an accomplished marketing problem solver with extensive client and agency experience working in both strategic and tactical capacities with the likes of Petro-Canada Lubricants, Harley-Davidson and Export Development Canada, just to name a few.