How certain are you of reality? Do you ever find yourself wondering why what seems obvious to you is confusing to someone else? Have you ever used a product that was so bad you have trouble imagining who on earth could have designed it?

Unconscious biases impact what we are able to perceive about others and this has significant consequences for those designing products for a diverse and global audience. Biases also impact how we uncover problems and how we design solutions for people unlike ourselves.

In this applied workshop lead by Dr. Sarah Saska, Co-Founder & CEO at Feminuity and Jeremy Bailey, Artist and Creative Director at FreshBooks, you"ll learn what unconscious biases are, how they impact product design, and how you can start to overcome them.

Agenda

• What is unconscious bias and how does it impact product design?

• How to conduct a (less) biased customer interview
  
  

5:30 pm Start and Registration

6:00-8:00 pm Workshop

8:00-9:00 pm Debrief and Networking Hour

This event is brought to you by Women In Product and Capital One.

Women In Product is a highly-engaged community of women builders and leaders. Join the Toronto community!

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With offices in Toronto, Kitchener-Waterloo and Montreal, Capital One Canada has been offering Canadian consumers a range of competitive Mastercard credit cards since 1996. We challenge ourselves to see the world through the eyes of our customers, so we can deliver the market-leading credit products and exceptional service they're looking for. Capital One Canada is a division of Capital One Bank, a subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF). Visit www.capitalone.ca to learn more and follow us on Twitter @CapitalOneCA.